High standards for the Labelling of honey in the EU
In Austria, as in the entire EU, honey has high quality standards and strict guidelines regarding labelling. We are all the more pleased that Gabriel Honig applied for the 100% local audit for even greater transparency towards consumers.
Strict local quality standards for honey are of great importance, as they not only ensure the quality of the honey, but also promote the protection of bees and the environment. Bees are, after all, crucial for crop pollination, and healthy bee populations are essential for agriculture.
The marketing of Austrian honey
Traceability and labelling of honey gives consumers the certainty that they are receiving a high-quality and authentic product. This promotes consumer confidence and strengthens the beekeeper economy in Austria.
Austrian honey is not only appreciated domestically, but also highly regarded on international markets. The quality, variety and authenticity of Austrian honey make it a sought-after product.
An important factor is the label of origin “from Austria”. This label stands for quality and authenticity and is very popular with consumers in many countries. Austrian honey is often sold in specialized stores and farmers’ markets, where the link between beekeepers and customers is strengthened.
The government and various beekeepers’ associations are also actively promoting Austrian honey at international trade fairs and markets. This increases the visibility of the product and opens up new export opportunities.
More transparency with pro local
In addition to all legal requirements, Gabriel Honig now has us verify that the entire value creation of their honey takes place within Austria. Pro local also verified that the company is registered here in Austria as a taxable entity. This way, consumers can be sure that by purchasing Gabriel Honig, they not only benefit from the high regional standards, but that they also support the local economy at the same time.
You can read the pro local report of the Gabriel Honig audit here.