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Regional food:
Sustainability that pays off

90 percent of German consumers want food from local production reports on the results of a survey showing that a large majority of Germans prefer food produced in Germany. According to the survey, which was conducted by the consumer protection organization Foodwatch, nearly 90 percent of respondents want their food to come from domestic production. The survey also shows that many consumers attach particular importance to transparent information about the origin and production methods of their food. They want to know exactly where the food comes from and how it was produced.

These results point to consumers’ growing interest in regional and local products, which goes hand in hand with an increased awareness of sustainability and environmental protection. Consumers increasingly want to know how and under what conditions their food is produced, and they prefer products from their region in order to reduce transport distances and thereby the environmental impact.

Overall, the survey shows that consumers in Germany are paying increasing attention to the origin and sustainability of their food and that there is a growing preference for local products. This could lead to increased support for regional agriculture and food production.

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